112 reaches police, ambulance and fire, and operators speak English.
For mountain incidents ask for Planinska Spasitelna Sluzhba — mountain rescue. Give the massif, the nearest hut or marked trail, and your coordinates; this app shows them on the place screen. Rescue in the Bulgarian mountains can take hours, so turning back early is not cowardice.
Pharmacies are marked "Аптека". In towns at least one stays open overnight. Many medicines that need a prescription elsewhere are sold over the counter, but bring your own regular medication.
EU citizens should carry the European Health Insurance Card; everyone else needs travel insurance, and anyone heading into the mountains should check that it covers rescue.
Keep a photo of your passport on your phone. Report a lost passport to the police and then to your embassy in Sofia.
